53. Demystifying market research: Essential insights for medical device marketers

from The Medical Device Marketing Podcast · host Podymos

Send a textWe’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers. In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:· The role of market research in medical device marketing.· Qualitative vs. quantitative research methods.· Optimising product positioning through targeted research.· How research can help accelerate market adoption at different stages of the product lifecycle.To watch the full video head over to our YouTube Channel: https://bit.ly/4eHFqyp

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