570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe

Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.💡 LearnHow to know it's time for a rebrandWhat goes into a rebranding processThe importance of research + community involvement in a rebrandToday's GuestPam Morrisroe, Chief Marketing Officer, Breakthrough T1DEpisode HighlightsPam’s story and journey to where she is today (4:00)How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)How Breakthrough T1D got buy-in on the rebrand (11:30)Tentpole moments of the rebrand (15:50)How key information was gathered and with stakeholders (19:20)Challenges and lessons learned along the way (21:35)How this rebrand addresses misconceptions around type 1 diabetes (24:50)A powerful moment of philanthropy in Pam’s life (29:40)Pam’s One Good Thing: You’re only new once. (34:30)How to connect with Pam + Breakthrough T1D (35:45) For more information + episode details visit: weareforgood.com/episode/570.Join us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.Find a meetup near you or join us virtually! Make the most of Monthly Giving Awareness Week 💛During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!  //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter