58 - Ross Simmonds on getting content distribution right

For the season 2 finale of the Azeem Digital Asks podcast, the incredible Ross Simmonds joins me on the show to discuss getting content distribution right. If you don't know or follow Ross, you absolutely should. He regularly shares content on multiple platforms that make you think differently about how you are conducting your marketing endeavours. He is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organisations all over the world ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube, and more. In this episode, we discuss: Why content distribution is important. How long it took Ross to understand the nuances of each channel. Examples of brands/companies who've got distribution wrong. How people can start to address their distribution strategies. What advice he would give to those who feel the same message should be distributed across multiple channels. How much distribution is too much - knowing how to balance promotion and over-promotion. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! **FULL EPISODE TRANSCRIPT AVAILABLE AT https://iamazeemdigital.com/blog/ross-simmonds-podcast-interview/** Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Ross's Twitter: https://twitter.com/TheCoolestCool The Azeem Digital Asks Podcast will return in 2022 - happy holidays!