#58: Turn a skill into an award-winning business with Jenni Dunman

Have you ever wondered how to turn one of the skills you’ve learned in your career or your life into a sustainable business? Perhaps it’s a skill that comes easily to you but others don’t enjoy or find challenging? Well, my guest today did just that. I’m joined by Jenni Dunman, founder of award-winning first aid company, Daisy First Aid, which numbers celebrities amongst its clientele. In our interview, you’ll hear how a potentially life-threatening event became a light bulb moment which led to Jenni starting her business. You’ll also hear how she pretty quickly realized that her first business model didn’t allow her the flexibility she needed to fit in with her family life and how that led her to switch to a brand new model that initially, she didn’t know anything about. I don’t know about you, but I always find it reassuring when I hear that other successful business owners have had to deal with mindset challenges like imposter syndrome, fear of public speaking, networking nerves. And Jenni is so open about how she’s had to face these issues in her own business. Jenni also shares two key things that have changed her life as a business owner (and it’s perhaps not what you’d think), why it’s key to have a strong niche and to know what makes you different from other providers in your industry, why it’s important to focus on one thing and perfect it before you move on to other areas and how her business has had to pivot to respond quickly to the Coronavirus pandemic. If you enjoyed today's episode please do add a rating a review on iTunes so more listeners can find the show, thank you x SHOWNOTES: Read the show notes here SPONSOR: My brand new course Practical Podcasting for Beginners