59. How to Host Better Events, Part One

Hosting a nonprofit event sounds easy...until you actually do it! There are a million little pieces that have to come together for the big day, and I wanted to talk about all of them. There was so much great information in my interviews this week that I have to break this episode into two parts. In Part One, we'll talk about how you can improve your next fundraising event with donor data and how to welcome newcomers who are attending their first event with you. Our first guest is Timi Paccioretti, the Senior Marketing Manager of Little Green Light. LGL is my favorite donor management platform, and Timi gives advice on how to use your donor management system to improve your events. She shares tips about segmenting your target audience, capturing event attendee information, tracking event outcomes, and more. Next, we chat with Holly Clark, a seasoned nonprofit events planner and owner of Holly Clark Events. Holly walked me through the details of how to plan and coordinate three very different types of nonprofit events: a "lunch and learn," an upscale signature event, and an outdoor holiday event. In Part One, you'll learn why Lunch & Learns are timeless and effective, even if you may think they sound a little outdated. Holly also offers some great advice on incorporating strong a strong call-to-action at your Lunch and Learn by using the examples of Safe Haven Family Shelter and Renewal House. Be sure to subscribe to the Nonprofit Jenni Show so you won't miss Holly's advice on hosting signature and outdoor events! Our sponsors this episode are:--Little Green Light, Jenni's favorite donor management system. Check out their free resource library full of ebooks about fundraising at www.littlegreenlight.com/jenni and use the discount code JENNI to receive $150 off your first year of donor management services.--DipJar, Jenni's favorite alternative to cash donation boxes. Empower your donors to make credit card donations with DipJar's fun light-up donation gadget! Visit dipjar.com/jenni for a 5% discount on your first purchase.  Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more. All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com. Produced by Wayfare Recording Co. Music by Emily Summers. ©2020 Nonprofit Jenni. All Rights Reserved.