6: Interview with Marketing Specialist Dhyan Atkinson

New York Times-featured Dhyan Atkinson studied psychotherapy for six years before opening her own practice and realizing she needed more than excellent skills to grow a business: She needed to learn how to find clients. After studying all she could about marketing and selling, her newly acquired skills converged with her interest in family history and life stories to create a new passion, a business and marketing consultancy specifically tailored to the needs of personal historians. Here are a few highlights from today's episode: how her background in psychotherapy has equipped Dhyan to teach marketing skills to personal historians how learning the skills isn't enough; you have to put them into action start by tackling the things that scare you learn about Dhyan's Five Essential Skills to Find Your Clients don't jump straight into marketing; work on the basics first the difference between selling a furnace and a personal history what to talk about first in your initial sales conversation guiding the interview with your storyteller from head conversations to heart conversations the importance of strategic planning and organizing your time the danger of task-switching and the importance of giving your mind the breaks it needs investing in training to learn the business skills you need having the courage to start your own business your message shouldn't be what you do for your clients, but why your clients hire you: what do you do for them? identifying your ideal target clients  most personal historians are marketing-averse, and why they need to get over it a challenge: set the goal that 200 people a month are going to hear about your business; now brainstorm how what is your marketing equation? and much more. The best part is, Dhyan is gearing up for a new teleclass bootcamp to teach you how to find your personal history clients. Click here for more info. You can reach Dhyan and find out about her services, including her upcoming boot camp teleclass, or to get a copy of her Five Essential Skills to Find New Clients, at memorysaving.com.   If you like the show, help spread the word by leaving us a review on iTunes. Thank you!