650. Human-Centered Major Gifts: How to Build Your Pipeline - Tammy Zonker

Meet Tammy 🤝, the President + Founder of Fundraising Transformed and the Author of ‘Calling All Heroes’. With over 30 years of experience in fundraising, Tammy Zonker shares personal insights that have shaped her human-centered approach. She emphasizes empathy and trust as the foundation for genuine donor relationships, creating real, lasting connections. Tammy offers practical strategies to inspire donors to become lifelong advocates and build authentic, impactful partnerships that truly resonate.This episode is for anyone who believes in the power of thoughtful, compassionate giving to change lives ✨Episode Highlights: Tammy Zonker's Journey and Empathy in Fundraising (02:20)Reclaiming the Concept of Heroes in Fundraising (05:19)The Five Pillars of Human-Centered Fundraising (08:12)Building Trust and Authentic Partnerships (11:18)Navigating Power Dynamics in Fundraising (14:19)Transparency and True Partnership with Donors (17:18)The Courage to Release Donors (19:42)Understanding Mid-Level Donors (22:03)Listening as a Strategy for Small Shops (27:21)The Power of Open-Ended Questions (31:34)A Story of Generosity and Community (35:07)Tammy’s One Good Thing (40:00)Episode Shownotes: www.weareforgood.com/episode/650Join us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.Find a meetup near you or join us virtually! Make the most of Monthly Giving Awareness Week 💛During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!  //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter