66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members. In this episode, we talk about: Creating a company culture that aligns with your valuesWhat marketing has worked for Sarah and what hasn'tEmail newsletters as a powerful marketing tool for staying top of mind with patientsHow books and media appearances can enhance your authority and credibilityRepurposing content and using platforms like Help a Reporter Out (HARO) toStaying adaptable to the ups and downs of running a businessAnd moreI hope you enjoy this episode with Sarah!Join me for the Acupuncture Business Planathon this Sunday! >> Click here to learn more and register. Can't join us live? No problem. A replay will be sent out to everyone who registers. If you're a student OR finances are a little difficult year, feel free to email me at [email protected] for a 1/2 off discount code. Hope to see you there!SHOW NOTES:Indigo Wellness Group WebsiteSarah's book, A Patient's Guide to AcupunctureIndigo Wellness Group Instagram @indigowellnessgroupIndigo Wellness Group Facebook @indigowellnessgroupHelp A Reporter Out (HARO)Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern TimeSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.