66. Writing a Book, Life Lessons and Publishing 'Bloom' with Tigger and Mikael

We sit down with 2024 World Barista Champion Mikael Jasin and writer Tigger Chaturabul to talk about Mikael’s first book, Bloom.The conversation covers how the book came together, why Mikael chose to tell his story now, and what it was like working with a writer to put years of competition, pressure, and personal growth into words. They talk openly about burnout, expectations, money, food, and what life actually looks like behind the scenes of a world title. Bloom isn’t a traditional coffee book. It’s a reflection on process, identity, and learning how to live alongside ambition rather than constantly chasing the next result.If you’re interested in competition coffee, creative work, or the realities that come after winning, this episode offers an honest look at all of it.