#68 Craig Harriman – Rebranding Base

Another fitness veteran and gym owner Craig Hariman sits down with Keith to discuss his motivation behind the rebrand of his gym, BASE Health & Fitness. Craig explains his origins in the first Crossfit Box in Dubai, his evolution into strength and conditioning styled training initially wrapped up in Crossfit programming, to unveiling his new look brand that combines of longevity focused practices and savage workouts. Don’t forget to check out previous episodes for interviews with Ronnie Coleman, Paige Hathaway, Eddie Hall, Jay Cutler & Kai Greene. We hope you enjoy!