#69 How to Design a High Converting Ecommerce Website

from The Startup CPG Podcast · host Startup CPG

It’s November and we’re entering the biggest online shopping season of the year in the US. How is your ecommerce site functioning? Or are you thinking about launching a new website? Black Friday is in a few weeks, so hopefully you can take away some actionable tips for the upcoming holiday months or this can help you start thinking through your 2023 website planning. Here to help us navigate the topic of building a high-converting ecommerce site today is Kelly Ferris, Director of Sales for Small Business at BigCommerce. BigCommerce is a leading ecommerce software platform that enables companies of all sizes to sell physical and digital goods online.Listen in as Kelly shares about:The definition of a “high converting” websiteHow to build trust with consumersConsiderations for collecting reviewsBest practices for structuring your websiteKey elements of a great homepage design & product pagesConsiderations for choosing an ecommerce platform and the different types of platformsAdvice to when and how to engage agenciesAnd more!This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.comEpisode Links:BigCommerce website & IG @bigcommerceKelly’s LinkedInBrands mentioned: Sheets Laundry Club, Gourmet Fuel, Spiceology, Green RoadsServices mentioned: Yotpo, smile.io, stamped.io, Bazaar Voice, ShipBobMondelēz International‘s SnackFutures CoLab program:Apply for the 2023 cohort here (open as of 9/20/22)Podcast episode #67 sharing the CoLab experience of Bunny James BoxesPodcast episode #54 sharing the CoLab experience of alumni Pan's Mushroom Jerky and GoNanasPodcast episode with the Mondelēz International team about CoLabSnackFutures websiteMondelēz International websiteShow Links:Join the Startup CPG Slack community (9K+ members and growing!)Follow @startupcpgVisit host Jessi's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected]

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