694. Stop Scaling. Start Solving: What the Nonprofit Sector Gets Wrong About Growth - Eliza Blank

EPISODE · Mar 25, 2026 · 31 MIN

694. Stop Scaling. Start Solving: What the Nonprofit Sector Gets Wrong About Growth - Eliza Blank

from We Are For Good Podcast - The Podcast for Nonprofits · host We Are For Good

Meet Eliza Blank, the new CEO of The Farmlink Project 👋  We’re exploring what happens when a founder-CEO mindset collides with one of the most urgent food systems problems of our time.Eliza bootstrapped and scaled The Sill from a single idea to 12 stores across seven markets and $25M raised. Now she's applying that same startup lens to Farmlink, which rescues and redistributes over a million pounds of food every week.In this episode, you'll hear:Why Eliza's team talks about their own obsolescence every day, and what that mindset unlocks for mission-driven orgsWhy growth for growth's sake is a red flag, and how Farmlink thinks about scale vs. depth insteadHow to build a community of fanatics around a cause most people don't even know exists yetEpisode Highlights:From The Sill to Farmlink: Eliza's origin story (3:22)What the startup model has to teach the nonprofit sector (6:14)Brand building and community as a growth strategy (9:16)Scale vs. depth: why Farmlink talks about its own obsolescence (13:19)The Field Fellowship: investing in the next generation of food systems leaders (16:41)One Good Thing: pick a lane and compound it over a lifetime (26:01)Resources Mentioned:The Farmlink ProjectAbundanceGod's Love We DeliverFull Episode Landing Page: https://www.weareforgood.com/episode/694Join us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.Find a meetup near you or join us virtually! Make the most of Monthly Giving Awareness Week 💛During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!  //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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694. Stop Scaling. Start Solving: What the Nonprofit Sector Gets Wrong About Growth - Eliza Blank

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