7. Ageism; It’s About Time

A recent AARP study stated that ageism could cost the US economy up to 4 trillion dollars by 2050, yet ageism is too often left out of the DE&I conversation.Ashton Applewhite is an internationally recognized expert on ageism and the author of This Chair Rocks: A Manifesto Against Ageism. She speaks widely at venues that have included the TED mainstage and the United Nations, and is a leading spokesperson for a movement to make age discrimination as unacceptable as any other prejudice. She can be found on Twitter and Instagram at @thischairrocks and on her websites thischairrocks.com and yoisthisageist.com. Norma Raynes is social entrepreneur and Director of a charity called From Generation to Generation. It creates innovative solutions for young and old people bringing them together to support and inspire each other. Norma was Professor of Social Care University of Salford, Chairman Trafford South Primary Care Trust, a schoolteacher and governor, and an actor with the Quarantine Theatre Company. She worked in the USA at Harvard and MIT and the Eunice Kennedy Shriver Centre for people with learning difficulties. www.caldecottfestival.org.uk