7 Creative Trends Shaping DTC in 2025

Head of Content James Mulvey joins the show to discuss Motion’s latest creative trends report, which analyzed over $100M+ in ad spend across platforms to extract top creative insights. Listen now to catch the highlights and learn how breakthrough ads are getting faster, funnier, and uglier.Read Motion’s 2025 Creative Trends Report at Motionapp.com/creative-trends.Going Where Millions of Marketers Haven’t Gone BeforeKey takeaways:Motion curated a report of the seven top creative trends to keep up with in 2025, finding that ads are getting funnier, running longer, and embracing low-fi aesthetics.71% of advertisers plan to increase their use of AI in the coming year.68% of advertisers plan to increase their use of UGC in the coming year.POV storytelling is on the rise – from entertainment to advertising.[00:15:10] “Authenticity and humor can be very difficult to marry.” – Brian[00:15:15] “–Especially if you’re not funny.” – James[00:21:30] “Popular media drives creator notions.” – Phillip[00:33:50] “The native platform experts are absorbing the source code, and then they're bringing that into the creative team…we all doomscroll to try to stay relevant, but it’d be awesome to have someone who’s job is to do this.” – James Associated Links:Check out the Motion Creative Trends ReportCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.