71. Your Business Model is Not Your Why | with Will Hill

Summer’s over, October’s here, and things are changing. But that’s the state of our world today, isn’t it? And not just when it comes to the weather. Change is the new normal, and that can be an uncomfortable thing, especially for CPAs. But for those who are ready to embrace it — to adapt a more nimble and flexible mindset — there are a lot of opportunities just waiting to be taken advantage of.The question is, then, how do we do that? How do we start embracing flexibility and fluidity as competitive advantages? How do we start thinking about transforming our very business models so that we’ll remain relevant in a changing and complex world? Those things aren’t baked into our DNA, are they?But here to help us figure it all out is Will Hill, the Tax Professionals Advisory product manager for Thomson Reuters. He’s also been included on CPA Practice Advisor’s “40 Under 40” list twice and he’s an iInnovator with TR’s Practice Forward service offering, which is focused on helping firms make the transition to having client relationships that are centered on Advisory Services.To learn more, and for the complete show notes, visit blionline.org/blog.Resources:Learn more at ThomsonReuters.com/tax-accountingLinkedIn: www.linkedin.com/in/wghillRead Will’s blog post: “Don’t Underestimate the Value of CPA Advisory Services”Read: “Inside CAS: Promises and Pitfalls”Check out MACPA.org/future-learningFuture-Proof is a production of Crate Media