#717 WP-Tonic This Week in WordPress & SaaS, We Interview Mark Westguard

How Do You Compete in a Competitive WordPress Plugin Market Sector? Mark's Bio Mark offers a unique mix of entrepreneurial business experience coupled with a broad scope of I.T. knowledge. His career has primarily focused on the web industry. He is a high-energy business management and technology professional with exceptional interpersonal and communication skills. His clients have included Sony, KPMG, SAP, Condenast, Hearst Corporation, Safeway, Ericsson, Google, Community Coffee, PR Week, Icom, BBC, British Telecom, and Wembley Stadium. His experience boasts work on over 250 web projects. His career started in 1996 when he formed Absolute Internet, one of the U.K's fastest-growing web agencies. In 2003 he joined Londonlaunch Ltd working alongside John Broome CBE to produce London's premier online destination for event professionals. In 2008 he started Simple.com, L.L.C, a venture-backed company specializing in providing software to industry leaders in the wedding industry. His contributions to the web community include authoring a book about CGI programming and submissions to numerous Internet focussed publications. https://wsform.com/ The Interview Main Questions   #1 - So Mark, can you give us the whole story connected to how you got into the semi-crazy world of web development, mainly WordPress? #2 - Why did you decide to enter the Form WordPress plugin market, which is a pretty competitive sector? What was your business logic connected to this decision? #3 - What has been the most successful way that you have found to market WS Forms, and what makes the WordPress market a bit different from other markets you have worked in? #4 - You have worked with some major international brands and have got any insight or advice from agencies trying to get similar clients? #5 - Everybody makes mistakes. What are some of the biggest lessons you learned from your business mistakes? #6 - What are some of your biggest heroes, and why?