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72: Best Strategies to Improve Your Marketing Technology Stack - with CMO Eric Eden, Part 2

EPISODE · Apr 2, 2018 · 32 MIN

72: Best Strategies to Improve Your Marketing Technology Stack - with CMO Eric Eden, Part 2

from Renegade Marketers Unite · host Drew Neisser, Eric Eden

In this second installation of Drew's interview with Eric Eden, CMO of Receipt Bank, they discuss additional strategies to improve your marketing technology stack. Be sure to listen to part 1 of this conversation on episode 71 of Renegade Thinkers Unite. After securing a budget and receiving buy-in from company leadership teams, selecting the right pieces to add to your marketing technology stack is the next big step.

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72: Best Strategies to Improve Your Marketing Technology Stack - with CMO Eric Eden, Part 2

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