72. You Make It Happen: Why Every Business Owner Needs To Build Their Personal Brand, And How To Do It (with Carlii Lyon, Carlii Lyon Public Relations)

Would you agree that brands that feel more authentic, more human, and have actual people behind the brand are often the ones consumers connect with the most? The business owners who are able to create that authenticity in their brand, often have a strong personal brand behind the business, driving their business's vision, mission, and values. They are the ones who are able to create massive influence around them and establish themselves as the expert in their field or industry.     Let us show you 3 easy steps to shaping and managing a powerful personal brand from one of Australia's leading personal branding coaches, Carlii Lyon on this week's episode of The Make It Happen Show. A snippet of her amazing session with our Entourage members at The Entrepreneurs' Assembly earlier this year, Carlii shares her secrets to success from her experience working on the brands of executives, entrepreneurs, and even supermodels such as Miranda Kerr. This is a must-listen for all business owners who want to create a sphere of influence around themselves and their business long-term. Check it out.     Timestamps: 1:13 - The importance of putting yourself out there 3:36 - What is personal branding and how is it impactful to you and your business? 8:09 - The most common mistakes people make when building their personal brands 11:13 - The four P's to building a strong personal brand 19:20 - The misconceptions and authentic definition of personal branding