76. How to communicate about science using an evidence-based approach with Dr Craig Cormick

This week we had the great privilege of speaking with Dr Craig Cormick OAM. Craig is the Creative Director of ThinkOutsideThe. He is one of Australia’s leading science communicators, with over 30 years’ experience working with agencies such as CSIRO, Questacon and Federal Government Departments. In 2014 he was awarded the Unsung Hero of Science Communication by the Australian Science Communicators, and in 2011 was a co-winner of the International Association of Public Participation’s national best practice award for the development of the Science and Technology Engagement Pathways (STEP) framework. Craig has headed up several communications and marketing units, before moving to consultancy work. He specialised in communicating complex science to the general public – and in communicating the complex attitudes and beliefs of the public to scientists, particularly on topics of biotechnology and nanotechnology. He has a broad background in both the theory and the practice of working with social attitudes to new technologies, and methods of community engagement, particularly on how different values influence attitudes and receptiveness to messages or behaviour change. He has been a member of the Society of Risk Analysis and has published research papers on risk communications and risk perception, as well as giving many workshops and talks, both in Australia and overseas, on the differences between public and scientific perceptions of risk. Craig has a particular interest in evidence-based, and client- and audience-driven, communications and marketing. He has also published more than 40 books and won many writing awards.  You can follow Craig and learn more about his work here: https://theconversation.com/profiles/craig-cormick-94194/articles https://thinkoutsidethe.com.au/?page_id=27 https://www.facebook.com/craig.cormick https://www.linkedin.com/in/dr-craig-cormick-oam-08352123/ https://twitter.com/craigcormick Transcript: https://go.unimelb.edu.au/htv8