89: Jeff Lauer CRO at Standard Custody on why CROs don't last longer

EPISODE · Nov 18, 2021 · 46 MIN

89: Jeff Lauer CRO at Standard Custody on why CROs don't last longer

from The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams · host Andrew Monaghan

Send me a text (I will personally respond)The average tenure for a CRO right now is around 18 months. Sales leaders and sellers don't have much time to make a difference and deliver.  In this episode CRO Jeff Lauer talks about his experiences, why this might be, and what to do about it.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

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89: Jeff Lauer CRO at Standard Custody on why CROs don't last longer

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