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9 - Reaching Your Audience on Emerging Channels

EPISODE · Jan 27, 2022 · 35 MIN

9 - Reaching Your Audience on Emerging Channels

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs) had a conversation with Stephen Pope (Founder & CEO @ SGP Labs) on the Digital Masters Podcast about all things content creation and distribution. They talked about the importance of being early to experiment on channels before they're "proven" to work in the way you're intending and letting go of instant gratification in an effort to lean into blind experimentation. Todd and Stephen get into depth in this episode about their experiences testing out TikTok for B2B, as well as growing YouTube channels and distributing content at scale.

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9 - Reaching Your Audience on Emerging Channels

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