95. How to Choose the Right Partner for New Venture: Lisa Hickey & Jen Menchaca

Lisa Hickey & Jen Menchaca are two seasoned female veterans in contemporary fashion. They are longtime friends and colleagues and used their combined experience in sales, marketing, and branding to create the perfect collection of elevated basics for the market. The two love t-shirts and have always wanted to start a t-shirt line. Together, they identified a hole in the market for t-shirts in the better contemporary space. They noticed for a lot of brands, the t-shirt is an afterthought. From the beginning, Perfect White Tee listened to their customers by starting with the three classic styles they knew their customers wanted and needed.  In this episode, Nada sits down with Lisa and Jen to discuss their partnership and how it turned into a sweet friendship over the years. The two offer advice on what to look for in a business partner and share the challenges they faced before launching The Perfect White Tee.  Check out the Perfect White Tee website. Lisa is reading The Everyday Hero Manifesto by Robin Sharma, and Jen recommends listening to the Smartless Podcast. Follow on Instagram: @perfectwhitetee  Please follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention. If you are interested in learning even more from the experts on this podcast, please consider joining us in After School, Liberty Road's new membership community.