99. Build Retail Relationships That Drive Growth With Bob Burke, Natural Products Consulting

99. Struggling to get real traction at retail—even after you land distribution? That's because shelf space is earned through relationships, not just sell sheets. In this episode, I sit down with Bob Burke of Natural Products Consulting to unpack what actually drives sustainable CPG growth. We go deep on broker management, retail collaboration, direct-to-store lessons from Stonyfield Farm, and why educating retailers about your shopper is your biggest competitive edge. You'll learn how to: • Treat brokers like accountable partners • Bring insights retailers can't get from syndicated data • Build collaborative, category-driving retail relationships • Move from transactional to strategic partnerships Nothing happens until someone buys your product—and shoppers can't buy what they can't find. Get instant access on the show webpage: RetailSolved.com/session99