A booty call by any other name

Why is it so hard for people to believe that a woman can be involved with a jumpoff situation for a long period of time and not develop feelings for the other party? Does it take a hardcore, heartless BITCH to separate love from sex? What does it matter that it's been 12+ years of the same guy, ALL the friggin time? Why can't a booty call just continue to be a booty call without somebody falling in love? If you go into a situation knowing what it is from the beginning, why should it be more difficult to accept later? How come people think a woman cannot control her emotions well enough to call a spade a spade or a booty call? Since when are men the only ones that can distinguish sex from emotions and treat it as such? Or does a guy have to be just as cold to consistently sleep with the same woman for 12+ years and not feel a damn thing? What is the standard for when you stop calling a booty call a booty call? Is there some unspoken rule that says that u have to turn it into some type of relationship? Or can a spade just be a jumpoff?