A Business Approach to Marketing

At Callis, we take pride in putting together a great marketing team to develop and execute the best insights and strategies for our clients. Part of that comes from finding people with all types of business-related backgrounds, like sales, finance, or communications. Darren Grove, one of our account executives, is a prime example of that philosophy. Darren brings years of sales experience and high-level business education to our team. In this episode, Cliff and Darren cover a lot of ground on what makes a great sales, business, and marketing professional. What you'll learn:  Darren's rural American background, growing up in both Minnesota and Alaska, and how that exposure led him to pursue a degree in aeronautics Darren's enjoyment of flying drones and some recent examples of where he has been able to utilize his aviation skills and knowledge The strategies and paradigm shifts Darren saw throughout the course of his sales career Why it's important that marketers have a knowledge of business to be successful Darren's experience in the medical sales arena and learning how to deliver your pitch to highly educated medical personnel  How Darren's sales and B2B experience has transferred to marketing and insights from his entrepreneurial education Darren's hobbies and interests outside of work and why he prefers the rural American lifestyle