A Conversation with Deltatre: Platforms, Fan Data and Tech Fragmentation

Peter Bellamy, Chief Revenue Officer at Deltatre, joins StreamTime Sports to share an update on the business, including the arrival of new CEO Marc Watson, integrating Endeavor Streaming and how the company is evolving in a changing sports media landscape. The conversation explores how sports organisations are approaching platforms, fan data and distribution strategy, from the shift toward direct-to-consumer to the realities of fragmented tech stacks. It also looks at how leagues and broadcasters are balancing media rights with their own platforms, and what it takes to launch, migrate and scale OTT services today.Key Points:How are sports organisations transitioning from traditional broadcast to OTT and direct-to-consumer modelsWhy is the “one-platform” approach (content + OTT + data) becoming more attractive to rights holders?What challenges exist when migrating users from legacy platforms to new streaming services?