A Discussion with One of the Leaders Behind Complex, Sneaker Shopping and Culture's Biggest Comeback

What do you do after helping build one of the most influential media brands in youth culture—then watching it get bought, sold, and nearly lost? If you’re Moksha Fitzgibbons, you buy it back. In this episode, Moksha shares the rise, fall, and rebuild of Complex—from launching Hot Ones and ComplexCon, to navigating corporate ownership under BuzzFeed and Verizon, to reclaiming the brand’s future. It’s a story about business, identity, and what it really takes to stay culturally relevant in a world that moves fast and forgets faster.