A lesson in how to think different

Shout-out to Sepio Guard. And a lesson in how to think different on LinkedIn.First off—thank you Kevin Butler for the new SepioGuard hat. I’ve been working for months in their comments about how sharp these flat-bill lids look, and sure enough Kevin hit me up for my address so one could land on my doorstep.That’s not just a cool gesture. It’s a lesson in marketing.Here’s what’s happening underneath the hat:1️⃣ Show your brandSepioGuard doesn’t just sell—they show up. Hats, videos, personality. It’s authentic and it works because it’s them, not a corporate robot voice.2️⃣ Show up consistentlyYou see their content everywhere because they make the choice to keep showing up. Daily. Weekly. Not just when it’s convenient. That’s why you feel like you know them.3️⃣ Take care of peopleWhen you create genuine connections, your biggest fans will tell your story for you. Case in point: I rarely plug other companies here, but when the story’s this good, I can’t resist.SepioGuard didn’t just earn a customer. They earned an evangelist. That’s the difference.👉 Question for you:Are you showing up with enough consistency and personality that people want to talk about you when you’re not in the room? Need help or inspiration? Shoot me a DM and let’s start that conversation.get the full podcast on https://theashflash.com#BrandBuilding #MarketingLessons #JohnnyRenaissance #ContentStrategy #ThinkDifferent #AuthenticityWins #CustomerExperience #LinkedInGrowth #BusinessGrowth #ShowUp This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit theashflash.substack.com/subscribe