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A Search for Google’s Success Turns Up Two Words: Trust and Technology

EPISODE · Sep 26, 2001 · 8 MIN

A Search for Google’s Success Turns Up Two Words: Trust and Technology

from Knowledge at Wharton

Even as so many well-known search engines are struggling for survival Google.com continues to thrive actually turning a profit this year according to the privately-held company. What explains Google’s success and the loyalty of its users? “Performance not glitter ” sums up one Wharton professor. Plus a purist approach to advertising. Hosted on Acast. See acast.com/privacy for more information.

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A Search for Google’s Success Turns Up Two Words: Trust and Technology

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