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A Simple Thought, Brutal Competition

EPISODE · Sep 13, 2013 · 21 MIN

A Simple Thought, Brutal Competition

from The Breakfast Grille · host BFM Media

David Kershaw, CEO of M&C Saatchi, talks to Sharaad Kuttan about remaining on top of game in the uber competitive world of advertising, while still having fun. Topics covered include:- Development of the advertising industry - Personal introduction into the advertising career- Role as Chairman of the Cultural Leadership Programme- Advertising as ‘effective parasites’ of current interest- Experience in Malaysia- Reaction to Publicis-Omnicom merger- Leadership of M&C Saatchi- Expansion plans- Effects of global economic downturnSee omnystudio.com/listener for privacy information.

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A Simple Thought, Brutal Competition

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