Account Plans: Stop wasting your time, use RTMs instead

In this episode, we’re talking about why traditional account plans might be slowing you down and how to replace them with a streamlined approach: Reasons to Meet (RTMs). Jason walks you through how to ditch the exhaustive research and focus on the minimum you need to land that critical first meeting—because you don’t need a full account strategy before making contact. RTMs take just 15 to 30 minutes to create, saving you hours of prep time while keeping your outreach sharp and targeted. Check out the show notes, more free content, and get coaching at https://outboundsquad.com