Ad legend Dani Richa on AI, risk taking, and how advertising has changed

Dani Richa is the Chairman and Group CEO of Impact BBDO, the famed ad agency that partly inspired Matt Weiner’s classic show Mad Men. Dani joins Diane Brady and Kristin Stoller On Leadership Next to talk about the night he spent watching ads from all over the world, his favorite campaigns, the project he killed, and advertising successfully in MENA. Of course, it wouldn’t be a 2025 conversation without talking about AI and Dani dives in to discuss why ignoring AI tools would be a “missed opportunity,” while still believing that only humans “can do what’s never been done before.”