Ads Simulation to Accelerate Advertising Optimization [UberEats]

An episode of the Snacks Weekly on Data Science podcast, hosted by Pan Wu, titled "Ads Simulation to Accelerate Advertising Optimization [UberEats]" was published on January 15, 2024 and runs 11 minutes.

January 15, 2024 ·11m · Snacks Weekly on Data Science

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Summary

This episode shares how the applied science team developed an ad simulation system as a more efficient and economical evaluation method for the Uber Eats Ads business. This tool has proven instrumental in guiding and expediting product development and driving growth. Based on the tech blog from Uber, the link is provided here for your reference: https://www.uber.com/blog/unleashing-the-power-of-ads-simulation/

Episode Description

This episode shares how the applied science team developed an ad simulation system as a more efficient and economical evaluation method for the Uber Eats Ads business. This tool has proven instrumental in guiding and expediting product development and driving growth.

Based on the tech blog from Uber, the link is provided here for your reference: https://www.uber.com/blog/unleashing-the-power-of-ads-simulation/

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