AIDA(R) VAKOG, ezt jegyezd meg marketingkommunikációdhoz!

from Séták a vállalkozásod körül · host dezmatimea.hu

Van két mozaikszó, melyet nagyon ajánlok megjegyezni, és ezek mentén gondolkodni a marketingkommunikáció kialakításakor, megvalósításakor. Az egyik az AIDA-modell, melynek én az AIDAR-modell kiegészített változatát javaslom. Ez az egymásra épülő 4+1 szakaszból álló marketingstratégia kifejezetten hatékonyan használható a marketingkommunikációban. A másik a VAKOG-módszer, melynek segítségével a tények helyett inkább érzékletes, érzelmekkel teli történeteket adunk át az 5 legfontosabb érzékszervünket használva. A tartalomgyártás során erősen ajánlom. Marketing- és tartalomstratégia, hatékony és önazonos marketingkommunikáció kapcsán keress bátran, vagy kövess további tartalmakért a közösségi médiában! E-mail: [email protected] https://www.instagram.com/dezmatimea.hu https://www.facebook.com/dezmatimea.hu

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