EPISODE · Sep 29, 2008 · 41 MIN
Aleks Krotoski
from dConstruct 2008 · host Clearleft
The games industry has cracked it: the holy grail of stickiness. Games’ inherent playfulness has built Pong from a bedroom coder’s conundrum into a multi-billion dollar industry. But ask a game designer about the human-computer interaction or the user interface design in their AAA title, and they’ll think you’ve gone mad. Is successful playful design a magic art kept within game development studio cabals, or is it something that people on the outside can apply - to great returns - to their social media?
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Aleks Krotoski
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