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Align Your Sales Team with Your Strategy

EPISODE · May 3, 2023 · 21 MIN

Align Your Sales Team with Your Strategy

from HBR On Strategy

Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your ideas effectively. You have to hire carefully and use smart incentives to guide sales behavior.

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Align Your Sales Team with Your Strategy

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