Amazon Ads: la nueva era de la innovación publicitaria con Carlos Fanjul

En este episodio tuve el gusto de conversar con Carlos Fanjul, General Manager de Amazon Ads México, sobre cómo Amazon está revolucionando la publicidad digital y transformando la manera en que las marcas conectan con las personas a través de contenido, tecnología y data. Con más de 20 años de experiencia internacional, ha trabajado en Madrid, Londres y Ciudad de México para marcas como Burger King, Kellogg’s y Reckitt Benckiser. Desde su llegada a Amazon en 2021, ha liderado la evolución de Amazon Ads, integrando datos, creatividad y tecnología, y posicionando a la compañía como un referente en video digital con Prime Video y Twitch. Charlamos sobre las innovaciones publicitarias que Amazon traerá para 2026, el crecimiento de la Connected TV (CTV) y cómo Amazon Ads está consolidando la compra de medios en plataformas premium como Disney+, ViX, Azteca y Fox. También hablamos del papel de la inteligencia artificial en la personalización de mensajes y del equilibrio entre tecnología, creatividad y propósito para escalar sin perder el toque humano. Una charla imperdible si te interesa entender hacia dónde va la publicidad, cómo se construyen estrategias integradas en el ecosistema Amazon, y qué significa liderar con visión en la nueva era del marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

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