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Amid Facebook Ad Turmoil, Supply.co Retrenches

EPISODE · Oct 15, 2021 · 29 MIN

Amid Facebook Ad Turmoil, Supply.co Retrenches

from Ecommerce Conversations · host Practical Ecommerce

Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until 2021. That's when Apple's iOS 14.5, which launched in April, upended Facebook's ability to hyper-target ads. Coddou's company relied on sales from those ads. He's retrenched the company and is soon to launch two new products.

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Amid Facebook Ad Turmoil, Supply.co Retrenches

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