Amplifying Your Voice Amidst the Pandemic Noise

Beck Power is a nomadic entrepreneur from New Zealand and now based in Toronto. Her agency “Power Creative Media” creates and posts thousands of pieces of microcontent every month for clients. She also shows entrepreneurs how to be more strategic and effective using content to grow their influence, impact and income online. She's been featured in Forbes, Yahoo, Entrepreneur and NY Mag.   BEFORE YOU GO ANY FURTHER: The #1 cause of bad sleep   Show Notes   "Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms." - Dale Carnegie   How do you stand out from the crow and allow your voice to be at one with your target audience? It definitely takes focus and intentionality.   This week, The Entrepreneurial You podcast invites Beck Power to talk about how we can amplify our voice amidst the pandemic.   Here is a snippet of what Beck shared:   “It doesn't matter how great your content is if no one is seeing it. You have to be really consistent with how the content looks. It can't be orange one day, blue the other and purple the next day (and different styles and things) because they won't recognize it as still you. It has to look consistent and you have to post consistently. It used to be that we would see something seven times before we would want to buy it and now, (last year it was I think 16 or 17 times) and it's probably more than 20 times  before we make the connection that we should buy it or want to buy it. Posting consistently really helps with that.”   Listen to the episode and let us know what is your biggest takeaway.   Connect with Host and Creator, Heneka Watkis-Porter   Email Instagram LinkedIn YouTube Twitter Facebook Website WhatsApp - 1876-849-2571   Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey.     Connect with Beck Power:   Content Toolkit   Website Facebook Instagram   Visit our Sponsor: Jamaica Stock Exchange   SHOP The Entrepreneurial Store: https://henekawatkisporter.com/store/ BOOKS by Heneka Watkis-Porter: https://henekawatkisporter.com/books/   LEARN Podcasting: https://henekawatkisporter.com/learn/   Book Heneka Watkis-Porter to SPEAK: https://henekawatkisporter.com/speaking/   LISTEN to other podcast episodes: https://henekawatkisporter.com/teypodcast/   READ our blog: https://henekawatkisporter.com/blog/   Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on:  Apple Podcasts Google Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices