An Award-Winning Brand Refresh

An episode of the Brand Intelligence podcast, hosted by IntelligenceBank, titled "An Award-Winning Brand Refresh" was published on March 13, 2025 and runs 22 minutes.

March 13, 2025 ·22m · Brand Intelligence

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Summary

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance! If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Affirm at https://www.affirm.com/

Episode Description

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance! If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Affirm at https://www.affirm.com/

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