#3 Another Cup: Todd Talks with Azahar and Ritual Coffee

TakeawaysThe Pickers Project is an initiative to recognize and support coffee pickers by ensuring they are paid a fair wage and provided with benefits.Building strong relationships is crucial in the coffee industry, as it allows for effective communication and problem-solving.Visiting coffee farms and engaging with producers helps create a deeper understanding of the challenges and opportunities in the supply chain.The complexity of the coffee supply chain requires constant collaboration and finding solutions that benefit all stakeholders.Paying more for quality coffee is essential to support sustainable and equitable practices in the industry. Sound Bites"The Pickers Project is a human-based initiative to recognize the labor that pickers are doing when they're working in coffee farms.""Relationships are everything in the coffee scene. It's the secret of this whole coffee scene that we're doing and that we're seeing here in Chicago at the show.""Creating a relationship where both your buying partner, your client, and your producing partner are having a proper business conversation, that was sick for me." Chapters00:00 Introduction and Background07:12 The Pickers Project: Recognizing and Supporting Coffee Pickers25:24 Exploring Coffee Farms: Challenges and Opportunities31:13 Collaboration and Problem-Solving in the Coffee Supply Chain35:01 Paying More for Quality Coffee: Supporting Sustainability and Equity