Apple’s Event: Aesthetics Still Rule, But AI Is the Missing Ingredient

Send us Fan MailThe results are largely in; Apple’s event showed Apple still is top-notch in terms of aesthetics, but it is increasingly at risk of missing out on the new direction of the way people engage with technology, namely via AI. People no longer "Google" search; they now ask their favorite AI model. They create and are taught by AI and so on. Apple’s conspicuous absence of any significant or relevant info about Apple Intelligence speaks loudly. If this were a product launch 5 years ago, any investor could take it to the bank, but this is 2025, and this isn't enough to reassure fans or investors.