EPISODE · Feb 5, 2026 · 12 MIN
Are you a target of algorithmic pricing?
from The Current
We know that companies are gathering data on us as we go about our lives online, but that information might also be used to create a personalized price for something you’re looking at buying. We hear from Jim Balsellie, the co-founder of the Council of Canadian Innovators and the Digital Governance Council, on how algorithmic pricing works and what guardrails need to be put in place.
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Are you a target of algorithmic pricing?
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