Artisan Branding and Perfume Alchemy with MISKEO

This week on the show Karen is joined by MISKEO founder Marie-Pierre Blanchette. MISKEO is a small batch artisan perfume company founded by Marie after she re-evaluated her life during covid. In this interview, she shares the secrets of her creative approach, her tips to success and the joy she gets from TikTok.  KEY TAKEAWAYS Marie talks about her journey to becoming a perfumer and founder of MISKEO and how her earlier experiences in life have played a part in her current success.  Marie explains her creative approach and what inspires her to make great perfumes.  Marie talks about her experience on TikTok, her approach to making content and the benefits she sees to her business.  Using an example of a scent she launched last year, Marie talks about her process and the emotions she experiences when she achieves success.  BEST MOMENTS  “I like to make scents that represent what my version of a badass woman is.” “Don’t get swayed by trends, create your own.” “You can be creative running a perfume business, but you have to remember that you’re still running a business.” EPISODE LINKS MISKEO Website MISKEO Instagram MISKEO TikTok The War of Art VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind   ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email