Attention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022

In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing.  The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay with potentially isolating some audiences in order to offer a clearer, more compelling vision for success to others A look at successful, niche marketing campaign from Archer clients Ideas for niche marketing and student recruitment campaigns How niche recruitment will enable an increase in quality attention and engagement About the Series:Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education. Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify.If you like this podcast, chances are you’ll like other Enrollify shows too!  Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.