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Back to the future for B2B marketing - planning the priorities for 2025

EPISODE · Nov 27, 2024 · 42 MIN

Back to the future for B2B marketing - planning the priorities for 2025

from Serious Social from immediate future · host immediate future - breaking the social boring

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment.

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Back to the future for B2B marketing - planning the priorities for 2025

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