Be a Visionary, Invest in Technology | Tom Morris of The Selah Group

Meet Tom Morris, the co-founder of The Selah Group - a premier general contractor specializing in exquisite outdoor living spaces. With operations spanning North Texas and Palm Beach, Florida, the Selah Group is renowned for their family-centric approach and unwavering commitment to crafting high-end, luxury outdoor spaces. Leveraging his expertise in engineering and technology, Tom's strategic focus on impeccable design, cutting-edge marketing, and exceptional customer service has propelled the success and growth of his business.     Here are a few key takeaways from the discussion with Tom: The difference between marketing in Texas and Florida Keeping a database of all your design work and images of projects The evolution of AI and how it helps with marketing efforts Why you should scale for sale, even if you don't plan on selling Don't neglect the analytics or your financials   Visit the Selah Group website here https://www.selahpools.com/       Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com