Behind the Bar With Rachel Kiley, CEO of Sneaky Spirits

She started in hospitality, scaled a craft brewery, and is now redefining spirits as CEO of Sneaky Spirits. In this episode, we talk about her leap from beer to tequila, the lessons she’s learned as the first employee-turned-CEO, and how she’s challenging stereotypes in a male-dominated industry while building bold, memorable brands. ✨You can find Rachel's feature in FSR here: https://www.fsrmagazine.com/feature/behind-the-bar-with-sneaky-spirits-ceo-rachel-kiley/Rachel was also on this year's FSR 40 Under 40 List: https://www.fsrmagazine.com/slideshow/fsrs-rising-stars-40-under-40-are-shining-brighter-than-ever-in-2025/