Behind The Scenes at Jay Leno’s Garage

Having a celebrity-endorsed brand and a great product must be like easy mode for ecommerce, right? Maybe not. In today's episode, we learn the behind-the-scenes story on how Jay Leno began selling a complete line of car care products. We're joined by Chris Walters, the Director of Marketing at Jay Leno’s Garage. You'll Learn What's it like working for a celebrity brand? What's Jay driving these days? How did they get involved with Jay Leno? Which marketing channels are moving the needle on their business? Tune in for more details! Resources Jay Leno's Garage Jay Leno's Garage on YouTube Shopify Plus Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”