Better Care for a Better World with Kimberly-Clark

Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.Listen for insights on:Inspiring innovation with purposeActivating brand purpose to challenge stigmasOpening social impact work to other collaboratorsCreating and maintaining a purpose-led, performance-driven cultureResources + Links:Alison Lewis’ LinkedInKotex She Can InitiativeVideo: Kotex’s Female Football Referee Ad“Kotex and South African Pop Star Create 'She Can Anthem' to Challenge Period Misconceptions”Wall Street Journal: “Kotex Decides Women’s Blood Is Red, Not Blue”Toilets Change Lives Program (00:00) - Welcome to Purpose 360 (00:13) - Kimberly-Clark (01:26) - Meet Alison Lewis, Chief Growth Officer (02:46) - The Importance of Purpose (05:41) - Doing Better, Reinventing, Reimagining (07:49) - Social Impact Strategies (10:46) - Innovation From Purpose (12:21) - Menstrual Hygiene Day (14:11) - Kotex She Can Initiative (16:46) - Changing Fluid (17:45) - From the Core (19:34) - Culture Compass (21:34) - Linking Company Purpose to Personal Purpose (23:47) - Toilets Change Lives (25:00) - Measurements (25:40) - Bringing Others In (27:13) - Pearls of Wisdom (29:54) - ESG (31:39) - Last Word (34:45) - Wrap Up